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The first thing to catch the eye of anyone looking at this advertisement would most likely be the soldier’s helmet and the colors. What really sets the mood of the picture is the lighting. The way the color transitions from a cold, dark blue on the left top corner to a warming yellow- orange and how the sky has the same effect from top to bottom. This gives off a feel of comfort or of relief. What is so odd is that this is contradictory of what most people know of Halo. Most people know that the Halo games are action packed and far from relieving. Even the Mature rating in the bottom left hand corner implies this. However, the way the sun is setting and giving of those warming beams of light give the viewer a feel of completion. A feel that the quest is complete, implies otherwise. Also, there is what looks like ruins in the background which gives off the impression of “mission complete.”

Probably the most impressive aspect of the advertisement is the soldier and his weapon. If the viewer were to give a closer look at the suit and gun of the soldier they would notice that they seem worn out, as if they have been through a plentiful amount of combat. But more interesting is the helmet. The picture never shows the man’s face, only the orange visor. This leaves the man’s facial expression to the viewer’s imagination. Now the viewer becomes curious and may want to actual experience the conflict with the soldier to then gain an understanding what he or she could be thinking and what sort of face they might have in the picture. Whether its one of relief of completion or of sadness due to failure. This then leads to playing the game.