gender- i am a male. males happen to be more dominate and controling of their objects
age- i am a teenager. many people see teenagers as know it alls and dont care about anyone else. also that they do not show respect to authoritative figures
ethnic- i am a cuban puerto rican so hispanic in general. hispanics tend to be very family oriented and are loud at times. also hispanic males are very protective
religion- i am a christian. when people see that i am hispanic they automatically think i am catholic which is part wrong because there are certain things that i disagree with
political party- i am a republican. political stance can cause a lot of debate especially when you go against someones beliefs. in two of the main topics today in America people will see me as biased against gay marriage and abortion but i do have somewhat of a liberal stance towards them.
Monday, October 29, 2007
blog 14
circle with a line through= do not
skeleton= death
red light= stop
friday the 13th= bad luck
four leaf clover= good luck
eagle= hollister
these are just some symbols that people see on an average day. most people do not even realize it because they already know what it means unconciously. some stand out more than others because of their color. red seems to catch more attention and mean something more important while a sign that is white or yellow mabey not as important.
skeleton= death
red light= stop
friday the 13th= bad luck
four leaf clover= good luck
eagle= hollister
these are just some symbols that people see on an average day. most people do not even realize it because they already know what it means unconciously. some stand out more than others because of their color. red seems to catch more attention and mean something more important while a sign that is white or yellow mabey not as important.
Sunday, October 28, 2007
blog 13
In doing both sides of desribing i saw that the way you sit down and put into words something that you are describing can change the readers view on the place. if i were to focus on all the positive aspects and even word some of the negative aspects as something positive the reader will see the atrium as a good and fun place. but then if i start describing it in a negative way and only say that it is uncomforatble and not a very friendly atmosphere then no one would like it. this tells me something. the next time i read some sort of critic on somethingi have to take into effect who is talking. they may not like one aspect and put the whole thing down, so i have to think for myself. also i think a paper would be more relliable if they include both sides of a story instead of being completely about only one side.
blog 12 atrium observation
In the fiu atrium there is a calm atmosphere. First is that it is a great pit stop for a student or professor between classes because there is not only food but also there are tables in which to sit and converse. While I sat there for half an hour I noticed that most people are not alone. In one table there were two friends sitting speaking in what seemed to be French and enjoying a casuel late lunch. There was a different two friends who were sitting just doing there own thing while killing time. The guy was finishing up a lab report and the girl was surfing myspace on her laptop. Another thing that is cool about what goes on is the professor student relationship. There seemed to be a professor who was having lunch with some students. I believe that they were having lunch with them for either a further explanation of lessons in his class or that they were interviewing him because he seemed to be the one talking more than the others. There was also a mom who worked at subway having lunch with her young son. He looked as if he was nine years old. They were talking to eachother with smiles and speaking about cartoons and kids stuff. Also what affected the mood of the atrium was the weather. Outside the wind was calm, not moving any trees, the clouds were gray and the campus was quiet. It was actually very relaxing. Another fact that was interesting is that it seems people pass by to just find a frind to talk to. While I was waiting there seemed to be about seven people who passed by and looked towards the tables as if looking for someone before leaving.
When I visited the fiu atrium it was for a negative apects because of the setting. When I got there it was a very dark and gloomy day. The sky was full of gray clouds and put a mellow mood in the air. When I first arrived I could see that everyone did not seem to really want to mingle. The tables in the atrium are arranged in sort of a circular shape. Well everyone that came to sit went straight to the outside tables on the rim instead of going for the inside tables. Not only did they sit on the rim but they also sat facing towards a wall or towards no one else that was sitting around them Also there were a lot of loners. By this I mean people who sat alone and did not look or act happy at all. They simply sat by themselves, were listening to their ipods, and were on their laptop or in their books. Also they had a very serious face on. So, while it was quiet and gloomy you can hear some people’s conversations. One lady was on the phone with what seems to be her boyfriend and was fighting with him over some plans for the weekend. Lastly, most of the people sitting around seem stressed out and studying. Some tables had about five large books on them that people were reading or waiting to read.
When I visited the fiu atrium it was for a negative apects because of the setting. When I got there it was a very dark and gloomy day. The sky was full of gray clouds and put a mellow mood in the air. When I first arrived I could see that everyone did not seem to really want to mingle. The tables in the atrium are arranged in sort of a circular shape. Well everyone that came to sit went straight to the outside tables on the rim instead of going for the inside tables. Not only did they sit on the rim but they also sat facing towards a wall or towards no one else that was sitting around them Also there were a lot of loners. By this I mean people who sat alone and did not look or act happy at all. They simply sat by themselves, were listening to their ipods, and were on their laptop or in their books. Also they had a very serious face on. So, while it was quiet and gloomy you can hear some people’s conversations. One lady was on the phone with what seems to be her boyfriend and was fighting with him over some plans for the weekend. Lastly, most of the people sitting around seem stressed out and studying. Some tables had about five large books on them that people were reading or waiting to read.
Wednesday, October 10, 2007
blog 11
Conclusion 1
Through these two advertisements we can see how beer companies tend to focus on not only a certain gender but also the different mindsets of the gender. Bud Light is looking for a more relaxed and comfortable mindset that will just get up and grab a beer, and Dos Equis lures in a more stressed out man seeing the life he wishes he has.
Conclusion2
Advertising is not simply taking a picture of your product and hoping people will give it a try. It’s a psychological game. A game where the advertisers must get into people’s heads and not only grab but squeeze that part of their brain which will make a customer out of anyone. Only then have the advertisers accomplished their goal. Their goal of making money through their products.
in my first conclusion i more of summed up the paper. so i tried to change it up a little bit by writting a more general conclusion. the first one responded directly to my introduction and body paragraphs and almost just restated what was already formally said. in my second conclusion i talked about advertising in general. i talked about what makes a good advertisement and what the goal of an advertisement is. so by taking this different approach i thought it would be a change from the traditional conclusions which alwasy say the same thing and have the same formula. the formula of restating your these, then talking about your major points, and then finishing with a closing statement. I am hoping that this adds a little more touch to the paper' however i am not sure if it really answers the "so what?" question.
Through these two advertisements we can see how beer companies tend to focus on not only a certain gender but also the different mindsets of the gender. Bud Light is looking for a more relaxed and comfortable mindset that will just get up and grab a beer, and Dos Equis lures in a more stressed out man seeing the life he wishes he has.
Conclusion2
Advertising is not simply taking a picture of your product and hoping people will give it a try. It’s a psychological game. A game where the advertisers must get into people’s heads and not only grab but squeeze that part of their brain which will make a customer out of anyone. Only then have the advertisers accomplished their goal. Their goal of making money through their products.
in my first conclusion i more of summed up the paper. so i tried to change it up a little bit by writting a more general conclusion. the first one responded directly to my introduction and body paragraphs and almost just restated what was already formally said. in my second conclusion i talked about advertising in general. i talked about what makes a good advertisement and what the goal of an advertisement is. so by taking this different approach i thought it would be a change from the traditional conclusions which alwasy say the same thing and have the same formula. the formula of restating your these, then talking about your major points, and then finishing with a closing statement. I am hoping that this adds a little more touch to the paper' however i am not sure if it really answers the "so what?" question.
Monday, October 8, 2007
blog 10
How popular is beer in America? Well, as of July more than half of the Americans asked answered that they love beer. Some happen to love it so much that they have claimed it as their favorite beverage. Even those late teenagers who are not allowed to drink beer legally can not wait to buy their first six- pack when they turn twenty- one. With bars opening in any available space in almost any town, beer must be a beverage of choice. However, not everyone drinks. Its has been proven that most people to drink alcoholic beverages come from middle and upper class income while people with lower class incomes tend not to drink. This is understandable considering beer is more of a luxury than a necessity. People drink beer to wind down after a long day at work or to feel more sophisticated when out on the weekends or to even just get the full enjoyment of watching the game on a Sunday afternoon. The advertisements of Dos Equis and of Bud Light both explain what they believe the beers purpose is, and target similar yet different audiences.
The advertisement of Dos Equis is composed of a main picture with a short statement centered towards the top. Leaving out this much helpful statement, the view first looks upon the main and center object, the man. The man is not a young, happy or good looking man. He is a sophisticated, gray haired man with a thick yet groomed grey beard looking straight at the camera with an expressionless tone. He seems to be in some up scale party with younger women in eye catching dresses sitting next to him. What man would not want to be sitting next to two women at a party with one completely interested in him? Any lower class man would not mind switching places with the man and feel powerful and successful for once. Plus he has a refreshing tall beer sitting in front of him. When a man looks at this picture he will place himself in this mans shoes, in the place where he will feel powerful and wanted with everything he wants. But wait. This mans face leads to another conclusion.
As the man is sitting there he has a cold face on. He almost looks as if he does not want to be there. Considering this leads to the statement printed at the top in fancy letters. The statement reads “on happy hour, happy hour is the HOUR AFTER everyone from happy hour has LEFT.” Viewers can take this two ways. The first is that the man has had all of his coworkers leave and is now socializing with new people, or, what his facial expressions agree with, that he is waiting for everyone to leave him alone so that he can have his true happy hour by himself with his beer. Now the viewer sees that it is cool to drink by yourself. There is no need for a fancy upper classman to need people around him for him to feel more of himself. All this man needs is his Dos Equis.
The advertisement from Bud Light uses a similar layout but targets a different audience. This advertisement is for more of the simple guy who likes to kick back and watch a sports game while holding a “cold one.” Here there is a very attractive tanned skinned woman holding a beer with her hair leaning off to the side and her hair swaying perfectly. Most definitely this is a sexual based advertisement. It has often been said that “sex sells” and with a woman like this one they succeed. This woman’s big lips, enticing eyes, and low cut dark pink top definitely draw in a man’s attention. A very important aspect of the picture is the background of the woman. Men are interested in certain types of women, and there are plenty of different types. This woman does very well in suiting most of them. Her skin color is best described as a tan because she looks as if she could be a light tone of black or white with a nice tan. With this questionable skin color she could attract blacks, whites and even Hispanics. This being the case she relates to a broader group of men.
Another aspect of the Bud light advertisement is the statement on the bottom of the advertisement. Here reads, “ life is good…Live the good life with Bud Light.” Although the meaning is pretty self explanatory people often fail to see the second affect it has on the advertisement. The first is that they are saying the beer makes life good, and the second could mean that Bud Light could take life to another step and if you drink it you can make your life better with a girl as attractive as the one in the picture. Once again, sex is used.
Even though both advertisements mainly concentrate on men, they concentrate on two different kinds of men. The man in the Dos Equis advertisement is dressed in a more professional and high class suit which pertains more to lower class men who want to feel as powerful. Targeting the type who hopes to climb the social ladder and become someone. It’s telling them to drink Dos Equis to feel closer to where they want to be. While the bud light advertisement seems to focus more on the laid back man who doesn’t take life too seriously. Also, it targets the type of guy who drinks beer. This advertisement is more to reinforce their crave for Bud Light and causes them to either want a beer right there on the spot or for them to drink more frequently.
Through these two advertisements we can see how beer companies tend to focus on not only a certain gender but also the different mindsets of the gender. Bud Light is looking for a more relaxed and comfortable mindset that will just get up and grab a beer, and Dos Equis lures in a more stressed out man seeing the life he wishes he has.
the main thing i am going to re-see is the description. i am going to go more in depth on the advertisement because the first time i only spoke about things the advertisers knew were in the ad and left out everything that looks as if it were a coincidence. i know that have to maintain the mentallity that nothing is left to chance. i also know that my conclusion is very weak, so when i feel more confident about my paper and how it looks i'll concentrate on a well written conclusion. the last thing i am going to re-see is the orginazation. i am going to try and imply the same strategy as the author in the text had so that it will flow bettter and so that i have a formula to follow instead of writting loosely. a lot of sentences also were placed in wrong places. i noticed they would have more effect if i placed them in different places and it would also correspond with the orginazation better.
The advertisement of Dos Equis is composed of a main picture with a short statement centered towards the top. Leaving out this much helpful statement, the view first looks upon the main and center object, the man. The man is not a young, happy or good looking man. He is a sophisticated, gray haired man with a thick yet groomed grey beard looking straight at the camera with an expressionless tone. He seems to be in some up scale party with younger women in eye catching dresses sitting next to him. What man would not want to be sitting next to two women at a party with one completely interested in him? Any lower class man would not mind switching places with the man and feel powerful and successful for once. Plus he has a refreshing tall beer sitting in front of him. When a man looks at this picture he will place himself in this mans shoes, in the place where he will feel powerful and wanted with everything he wants. But wait. This mans face leads to another conclusion.
As the man is sitting there he has a cold face on. He almost looks as if he does not want to be there. Considering this leads to the statement printed at the top in fancy letters. The statement reads “on happy hour, happy hour is the HOUR AFTER everyone from happy hour has LEFT.” Viewers can take this two ways. The first is that the man has had all of his coworkers leave and is now socializing with new people, or, what his facial expressions agree with, that he is waiting for everyone to leave him alone so that he can have his true happy hour by himself with his beer. Now the viewer sees that it is cool to drink by yourself. There is no need for a fancy upper classman to need people around him for him to feel more of himself. All this man needs is his Dos Equis.
The advertisement from Bud Light uses a similar layout but targets a different audience. This advertisement is for more of the simple guy who likes to kick back and watch a sports game while holding a “cold one.” Here there is a very attractive tanned skinned woman holding a beer with her hair leaning off to the side and her hair swaying perfectly. Most definitely this is a sexual based advertisement. It has often been said that “sex sells” and with a woman like this one they succeed. This woman’s big lips, enticing eyes, and low cut dark pink top definitely draw in a man’s attention. A very important aspect of the picture is the background of the woman. Men are interested in certain types of women, and there are plenty of different types. This woman does very well in suiting most of them. Her skin color is best described as a tan because she looks as if she could be a light tone of black or white with a nice tan. With this questionable skin color she could attract blacks, whites and even Hispanics. This being the case she relates to a broader group of men.
Another aspect of the Bud light advertisement is the statement on the bottom of the advertisement. Here reads, “ life is good…Live the good life with Bud Light.” Although the meaning is pretty self explanatory people often fail to see the second affect it has on the advertisement. The first is that they are saying the beer makes life good, and the second could mean that Bud Light could take life to another step and if you drink it you can make your life better with a girl as attractive as the one in the picture. Once again, sex is used.
Even though both advertisements mainly concentrate on men, they concentrate on two different kinds of men. The man in the Dos Equis advertisement is dressed in a more professional and high class suit which pertains more to lower class men who want to feel as powerful. Targeting the type who hopes to climb the social ladder and become someone. It’s telling them to drink Dos Equis to feel closer to where they want to be. While the bud light advertisement seems to focus more on the laid back man who doesn’t take life too seriously. Also, it targets the type of guy who drinks beer. This advertisement is more to reinforce their crave for Bud Light and causes them to either want a beer right there on the spot or for them to drink more frequently.
Through these two advertisements we can see how beer companies tend to focus on not only a certain gender but also the different mindsets of the gender. Bud Light is looking for a more relaxed and comfortable mindset that will just get up and grab a beer, and Dos Equis lures in a more stressed out man seeing the life he wishes he has.
the main thing i am going to re-see is the description. i am going to go more in depth on the advertisement because the first time i only spoke about things the advertisers knew were in the ad and left out everything that looks as if it were a coincidence. i know that have to maintain the mentallity that nothing is left to chance. i also know that my conclusion is very weak, so when i feel more confident about my paper and how it looks i'll concentrate on a well written conclusion. the last thing i am going to re-see is the orginazation. i am going to try and imply the same strategy as the author in the text had so that it will flow bettter and so that i have a formula to follow instead of writting loosely. a lot of sentences also were placed in wrong places. i noticed they would have more effect if i placed them in different places and it would also correspond with the orginazation better.
Wednesday, October 3, 2007
Blog 9
The audience I was imagining in my literacy narrative was my peers but most importantly my professor. The one thing that I really did try to have was an attention grabber. I introduced my paper with a story of sitting in a class. The reason I chose this story was because my targeted audience was in a class, they could visualize it better. I then reveal the topic of the paper not in the first paragraph but in the second. However I did not completely talk about everything I was going to talk about. I more of got the reader for the topics to come and only introduced the next paragraph. So I basically wrote that I switch languages without knowing but I never say how often or what exactly I mean. I leave that for the rest of the paper. I think I provided enough information in the introduction. If anything I believe I could have added more in a different part of the paper. The strategy I used was the use of a story, either funny or suspenseful, to grab the reader and then cause them to want more of an explanation. For my title I am not to confident about. I thought I could come up with something more grabbing and original. However, it was my first time really looking for a good title so I will know how to approach finding a title if I decide to revise it.
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