In Sports Illustrated everything is about sports. The categories range from baseball to football and soccer to NASCAR. In the table of contents there are such titles as Motor Sports, Baseball, and To Shackle Shaq. After that, the writers do a very good job in pulling in the reader. On the next couple of pages are high resolution pictures that were taken during major sports events. When it comes to the actual length of the articles it depends on the significance. For example, the main article about Shaquile O’Neal is three pages long with another full page dedicated to a blown up picture of him; however, the other articles average about a page or page and a half. In these articles the writers do a good job in giving essential information to educate the reader about the person’s background or success to then add new information that has currently happened. In Derek Jeter’s article they give a comparison of his batting average now to what it used to be. Also, they compare his homerun count to the homerun leader’s count.
Of course this magazine is going to target men. It would be a correct assumption to say that a greater amount of men are interested in sports than women. For this reason all the advertisements are directed towards men. On several pages there are advertisements for tucks and sports cars. There are even pages for male weight loss supplements and cholesterol pills.
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